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Newest sensation, Raiche is quickly catching the ears of many with her breezy vocals and refreshingly
unique singing
style. She’s managed to fuse her soulful roots with a little pop, crafting her distinctive sound. With
her confidence,
consistency and overflow of positivity, the ambitious musician is undeniably on her way to becoming your
next favorite artist.
Growing up in Pittsfield, Massachusetts, just two hours outside of Boston, Raiche found music at an
early age. Her mother, a
worship leader, would bring her then six-year-old daughter to her practices. “A lot of times I would
just grab a mic and
practice with her,” Raiche recalls. The spark was evident early, and it wasn’t long before Raiche was
starring in church and
school plays. By high school, her guitar-strumming sister would inspire her to perform in local talent
shows, though when her
sister moved off to college, Raiche took her skills online. “I kind of backed away from the crowd, and
chose to focus on my
music,” she says. A popular girl turned loner, Raiche would focus on her craft, uploading cover videos
to YouTube—the first
being Lana Del Rey’s “Summertime Madness” single. “I put on red lipstick for
the video; I thought
I was SO poppin,” she says with a laugh. But bigger than that, Raiche saw promise in herself,
evidenced by the small
buzz that was brewing from her videos. “I was like, ‘Wow! I can actually do this.’” Upon graduation,
she was looking to
attend Full Sail University, though problems with her family’s business thwarted her college plans.
Raiche tabled that goal
(along with her music) and chose to help her family, taking on multiple jobs and helping with the
bills. A tumultuous
relationship also put Raiche in a position where her dreams no longer felt within reach. “I believe
in God, so I felt like
if it was meant to be it would be,” she expresses. Some encouraging words from her Nana (“She
basically kicked me out of
town,” she jokes) led Raiche to finally leaving the small town of Pittsfield and moving to Boston,
where she became enmeshed
in the nightlife scene thanks to her sister. In Boston she met local legend DJ Knock Out, who became
a big brother figure
to her. The idea of a music career came back into her mind, though after Raiche had to move back to
Pittsfield to help her
family once more, she began posting snippets of her singing over Instagram. One in particular—a
brief cover of Ariana
Grande’s “Love Me Harder”—caught DJ Knock Out’s eyes and ears. He scheduled a meeting with Raiche in
Roxbury with the
crew that would ultimately become her GDE production team. GDE helped Raiche hone her skills and
work towards the goal
she always wanted for herself, but couldn’t fathom. “They believed in me when I didn’t believe in
myself,” she says of
her team. She cut a demo EP of cover songs, and while Knock Out was on tour with Sevyn Streeter, he
met singer/songwriter
Prince Charlez. The two forged a friendship, and once Charlez heard her demo, the “Money Pies” would
soon arrive. Her music
hit the streets, labels inquired, and the rest is history. Now the proud signee of Atlantic Records,
Raiche is geared to
make an impact on the world. While the road here hasn’t been easy, Raiche is proof that working hard
and having talent
can truly pay off with patience. “My mission is to work hard and keep going, no matter what,” Raiche
says with
confidence. “And to make music that reflects solid, positive energy along the way.” In 2019, Raiche
introduced her
highly anticipated debut EP DRIVE, which followed her breakthrough release of “Money Pies” (2018).
The track earned
immediate media attention upon its summer arrival, with Essence writing, “If you’re looking for a
new bop, add Raiche’s
‘Money Pies’ to your rotation.” “Money Pies” was accompanied by a stunning visual directed by the
all-female Verluxe
collective, and later followed with “Complicated.” DRIVE was later celebrated with the release of a
compelling visual.
The year also marked the announcement of her tour run across 12 sold-out cities with labelmate Pink
Sweat$ on The Pink
Beginnings Tour, starting in Vancouver, BC and wrapping in Toronto, ON. In 2020, Raiche introduced a
series of
quarantine-style music videos, including “Drive” and the in-studio version of “Complicated.” In
addition, this year
features standout releases such as “Pick A Side” and “Funeral” from her upcoming album, best
described as her “Coming of Age”
project and an exploration of self-discovery, self-love and self-acceptance. As if that weren’t
enough, “Drive” was
recently featured in the acclaimed series Self Made: Inspired by the Life of Madam C.J. Walker on
Netflix.
BOILER
With her breezy vocals and refreshingly unique singing style, Raiche has proven herself to be a breath
of fresh air.
Born and raised in Pittsfield, MA, Raiche devoted her energies towards music from an early age,
uploading cover videos
to YouTube that almost immediately earned her online applause. Her musical dreams almost came to a halt
following high school
graduation but some encouraging words from her beloved Nana eventually led her to Boston, where she met
and began being
mentored by DJ Knock Out. The local legend soon introduced Raiche to her GDE production team as well as
to award-winning
songwriter and producer Prince Charlez (Rihanna, Beyoncé, Usher), who promptly signed the gifted young
vocalist to his
recently launched Island Prolific imprint at Atlantic Records. 2019 marked the introduction of her debut
EP DRIVE, which
followed her breakthrough release of “Money Pies” (2018), a track that earned immediate media attention
upon its summer
arrival, with Essence writing, “If you’re looking for a new bop, add Raiche’s ‘Money Pies’ to your
rotation.” That year,
Raiche also announced her tour run across 12 sold-out cities with labelmate Pink Sweat$ on The Pink
Beginnings Tour,
starting in Vancouver, BC and wrapping in Toronto, ON. In 2020, Raiche introduced a series of
quarantine-style music videos,
including “Drive” and the in-studio version of 2019’s “Complicated.” As if that weren’t enough, “Drive”
was recently
featured in the acclaimed series Self Made: Inspired by the Life of Madam C.J. Walker on Netflix. In
addition, this year
features standout releases such as “Pick A Side” and “Funeral” from her upcoming album, best described
as her
“Coming of Age” project and an exploration of self-discovery, self-love and self-acceptance.
